CONSULO | Cypriot

Cyprus Incentives & Meetings Association website by Consulo

30 Sep 2011/in Clients, Featured Articles, Website Design and Development/by CONSULO

Consulo design and develops the branding for the Cyprus Incentives & Meetings Association. The Cypriot Association of DMC’s and Event Professionals – CIMA is the Cypriot Association of DMC’s and Event Professionals committed to motivational experiences, professional relationships with ethical standards and best in-class solutions. Formed back in 1997 with its aim to firstly and fore mostly assist the MICE ( Meetings, Incentives, Conferences, Exhibitions) market and those primarily involved in this sector of tourism such as; DMCs, Hotels, Conference centers, Audio visual companies, Venues and all other companies related to the MICE Industry in Cyprus. CIMA aims to assist and better facilitate the Meetings and Incentives Industry in Cyprus. CIMA’s primary target is in raising the standards of the industry, increase proficiency, whilst sustaining and improving the first-class image that Cyprus has traditionally enjoyed internationally. CIMA is available to anyone who wishes to have any assistance, due to the long lasting experience of its Directors on this specific market for better understanding of the current trends. It is therefore with great honour and pleasure that we take the liberty of inviting all professional companies to join us as a full or an associate membership, provided that they fully comply with the criteria set by the memorandum of association.

✎

Cyprus Green Party

08 Jun 2011/0 Comments/in Case Studies, Clients/by CONSULO

Using Isidoros Kolota’s extensive knowledge of the political scene both in Cyprus and Greece, Consulo throughout the years has successfully drafted and implemented a series of political campaigns for both Parliamentary and Local Government candidates. In the 2011 Parliamentary Election, Consulo was selected as the only Cypriot company to draft and implement a fully integrated Communication Campaign for a political party, namely the Cyprus Green Party “Κίνημα Οικολόγων Περιβαλλοντιστών”. All other political forces of the island chose to cooperate with communication teams from abroad.

The campaign included – Integrated Communication Strategy – Rebranding – Campaign and advertising Slogans – Visuals for print Media – TV Adverts – Radio Adverts – Flyers, Invitations for events – Full event Management, organising and implementing a series of congresses culminating to the celebrational concert with known Greek singer Vasilis Lekas – Effective Communication Training on a mass and private level – and last but not least a large scale online and social networking campaign after training a large number of party members and candidates in the effective use of facebook.

We began by establishing what the current perceptions were for the movement through a series of focus groups implemented by Symmetron Research to the chosen target group of potential voters. We then drafted a full strategy of how to influence and reach those voters to support the Cyprus Green Party. After 9 months of pre-election campaign the movement was triumphantly re-elected to the Cypriot Parliament with a percentage rise from the 2006 elections of almost half percent.

Although small the re-election was considered as a great victory since it is for the first time in the parliamentary elections that a small party is re-elected for a 3rd tenure. Usually in Cyprus small parties experience the lifespan of a shooting star (the record of a small party to be re-elected is maximum 2 tenures).

Furthermore vis a vis to the fact that Cyprus has experienced the unprecedented abstention from the election process of 21%, (more than 100 thousand voters) which resulted to all other small parties experiencing percentage shrinkage, this campaign of limited budget, proved itself to be accepted by the audience and effective.

✎